In an interview, Donald Trump Jr. was joined by Trump, who reaffirmed his enduring belief that bitcoin will ultimately reach a seven-figure valuation. During the broadcast, bitcoin was trading around $67,000, experiencing a decline of approximately 0.5% for the day. The discussion focused on the brothers’ cryptocurrency initiative, World Liberty Financial, alongside wider trends in digital assets and the adoption of stablecoins. Trump characterized his $1 million target as unavoidable, connecting it to institutional involvement, regulatory transparency, and bitcoin’s capped supply. “I’ve never been more bullish on bitcoin in my life,” he stated during the interview segment.
Trump holds the position of co-founder and executive at American Bitcoin Corp., which made its public debut in September 2025. As of mid-February, the company possesses approximately 6,039 BTC, positioning it within the top 20 largest public corporate holders of bitcoin worldwide. He is a co-founder of World Liberty Financial, a company that specializes in stablecoin infrastructure and digital asset services. In a recent discussion, the brothers described stablecoins as a promising avenue for directing global capital into the United States, contending that tokens pegged to the U.S. dollar could draw investments from volatile foreign currencies.
The brothers responded to ethics concerns regarding the family’s participation in cryptocurrency projects, specifically the MELANIA and TRUMP meme coins, characterizing those tokens as lighthearted ventures. They minimized the importance of personal financial gain, presenting their crypto endeavors as a component of a larger movement towards innovation and financial modernization. Trump reiterated his previous critiques of traditional finance banking institutions, cautioning that banks face a long-term decline if they do not embrace digital assets. He has made similar remarks in past interviews, asserting that legacy financial systems are inefficient and expensive when compared to blockchain-based alternatives.
The $1 million bitcoin forecast aligns with Trump’s remarks from late 2024. During various engagements in 2025, such as interviews and conference speeches, he has pointed to bitcoin’s 21 million supply cap, increasing institutional adoption, and favorable U.S. policy proposals as fundamental factors contributing to long-term price growth.