The UK’s latest Bitcoin-centric public company swiftly began deploying its capital. Following its recent launch on the Aquis Stock Exchange, B HODL revealed that it has acquired 100 Bitcoin valued at $11.3 million, positioning itself as one of the pioneering British companies to officially implement a corporate Bitcoin treasury strategy.
The acquisition, revealed on Wednesday, follows closely behind B HODL’s successful IPO, which garnered £15.3 million ($20.7 million) to support a long-term strategy in digital assets. B HODL has made its first purchase, acquiring 100 BTC at an average price of £83,872 ($113,227) per coin. The company now ranks 98th on Bitcoin Treasuries’ global leaderboard of public firms that hold Bitcoin. B HODL’s model mirrors the path set by Michael Saylor’s Strategy, the U.S. software firm that has become the largest corporate holder of Bitcoin globally.
Since it first adopted Bitcoin as its primary reserve asset in 2020, Saylor’s firm has raised billions through equity offerings and convertible debt, utilizing the proceeds to aggressively accumulate Bitcoin. By mid-2025, Strategy’s holdings had exceeded 500,000 BTC, valued at tens of billions of dollars, obtained at an average cost basis significantly lower than current market prices. Saylor frequently refers to Bitcoin as “digital gold” and has strategically aligned his company to capitalize on the asset’s long-term adoption trajectory. Strategy has recently acquired 525 BTC for a total of $60.2 million, with an average purchase price of $114,562, bringing its overall holdings to 638,985 BTC. The model is built on three fundamental pillars: disciplined buying, frequently referred to as “buying the dip,” leveraging capital markets for financing acquisitions, and regarding Bitcoin as a non-yielding, inflation-resistant reserve on the balance sheet. B HODL’s swift move into Bitcoin reflects this precedent — with a unique twist. The UK firm is set to activate its treasury through Lightning, transforming its Bitcoin from a purely passive hold into productive infrastructure.
B HODL’s entry signifies a notable milestone for UK markets; however, the company continues to lag behind its domestic counterparts. Smarter Web Company is at the forefront in the UK, holding 2,525 BTC valued at $286 million, placing them 29th on the global stage. Just yesterday, the London-listed technology firm expanded its portfolio under “The 10 Year Plan,” its strategic approach to long-term treasury management focused on accumulating Bitcoin. The company has acquired an extra 55 BTC as part of its ongoing program.